Source: IT168 author: safe editor: li jie, 003, 2010

At the end of that movie 3 d wind is sweeping across the great river north and south of the motherland, the fare of avatar was once be noisy to 5, 600 high, and or a ticket is hard to find, but compared to the expo tickets, that is a trifle.

The expo tickets were sold to individual consumers on July 1, 2009. As the world expo approaches, ticket sales are even more so. In the official website of sales channels, want to buy tickets for the specified date has been very difficult, and the online transfer ticket is fired from 180 yuan to 500 yuan, now distance may world expo with less than two months, believe fares and tickets difficulty also will rise as the date draws near. The price heats up for a long time, certainly not for avatar.

Nine precious expo tickets

Go to Shanghai, see the expo, see the world, support Chinese culture. In the Shanghai world expo ticket agent for China mobile communications co., LTD., China telecom group co., LTD., bank of communications co., LTD., China post group company, have set up 2796 branches in 31 provincial sales tickets, tickets have been sold out. Ticketing travel sites such as ctrip, and several hotels such as home inns, jointly launched a range of world expo express products, is currently in promotion, if there is a need to ticket friend, the best way is to contact hotel the ticketing website and you're much more likely to buy tickets at the same time, also solve the problem during the expo visit eating live.

Electronic tag anti-counterfeiting technology is comparable to Olympic tickets

The expo ticket is so popular that there are so many sales channels that the market is in short supply and it is easy to get the wrong people out of the market. The expo ticket has adopted advanced anti-counterfeiting technology to adopt chip technology with independent intellectual property rights. The easiest way to do this is by hand, the surface of the front end of the ticket has a clear granular feel. The best way to avoid buying a fake ticket is to buy tickets at the designated ticket sales point at the expo. Department of fudan microelectronics MinHao, said professor expo tickets "embedded" in the electronic label, can let the tickets "shelf life" longer, anti-counterfeiting performance improvement.

A small ticket for the expo

The expo ticket has been sold for two years, from the "first" to the expo gala. If it is still used in the past, the "first" tickets may be "unrecognizable" on the last day. As a result, the "electronic tag" technology used in Shanghai expo tickets will make the expo ticket "life cycle" longer. "As long as you don't suffer a deliberate twist, the ticket will still be available even if there is a twist," said professor min hao.

The highest peak during the expo is expected to be between 600,000 and 800,000, and how to get the traffic through "security" faster? Professor min hao said the gate of the gate could quickly read "information" embedded in the electronic tags embedded in the expo ticket, while also distinguishing between authenticity and authenticity. "Because the embedded electronic tag technology on the related instrument can read only a set of serial Numbers, ensure each legal sources expo tickets is unique." With these assurances, the probability of buying a counterfeit ticket is very low.

How to prevent ultra-extreme passenger flow during the 2010 Shanghai expo is a problem that must be solved. At the peak of the visit, buses are likely to be jammed at highway exits, with visitors crowding the subway, bus or the expo site. Though more than 20 in the park planning site reservation point, more than 180 booking machine, but the general tourists can due to operating unfamiliar, stranded beside the reservation machines, leading to the crowd not scattered, rather more concentrated queue, so you also need to adjust and control through the establishment of a special visit reservation system.

Built-in electronic tag through the built-in electronic label in the electronic tickets, and create a unified platform, visited the reservation system can make the audience via the Internet, text messages, telephone calls and such a variety of ways to accept visit reservation, to buy more convenient.

Gate of the expo site probe will use RFID identification was carried out on the double card, car card corresponding to the car license plate number, while the driver card entities corresponding information of the driver, with background database, and if the information is not, will not release.

Because of the sensitivity of RFID, it can read up to 25 meters in distance, and even if the vehicle is traveling at 180 kilometers per hour, RFID can read it. If the vehicle has violated the information in the expo site, the chip will also be logged and blacklisted and will not be allowed to re-enter the park.

Ticket rfid technology can track food safety issues

Electronic tag technology in addition to have fast into the garden, traffic statistics, to support applications such as venue booking function, can also play a major role in food safety and other important tracking, the expo will be "RFID", so to speak. Under the appeal of representatives of the municipal people's congress and members of the Chinese people's political consultative conference (CPPCC), the food guide technology (one of the RFID technologies) will be fully covered in the expo site. Office at the appointed time, handheld mobile terminal equipment of the law enforcement can be the scene of the garden food production, processing, storage and sales for the whole process of tracking, ensure the safe and reliable supply channels.

Then, enter the zone of vegetables, fruits, aquatic products, eggs and other primary products and distribution of food and beverage semi-finished products, such as packing bag will be put on RFID tags, this tag will be stored farming enterprises or production units, the information such as name, origin, production date, shelf life, to ensure food and raw materials can be traced back.

World expo, in addition to ticket should use electronic tag technology, in the expo site shopping consumption can be achieved by easy credit card, the card seems to be a common haibao small pendant, but cocoa induction at will in the expo pavilions.

The expo commercial card high-tech means breakthrough payment bottleneck

This expo will trigger the nearly hundred million tourists, the expo garden has an area of 3.5 square kilometers, more than 200 participating countries and organizations, through the expo business card in the expo park spending is expected to achieve 30-3.5 billion yuan. Each consumer pay number will reach millions of times, if use cash transactions, yanchao, change almost more than 1 minute, and brush card, enter the password, print, sign, the fastest also want to 37 seconds.

World expo business card represents the current of the world's most advanced technology of electronic payment card, adopt non-contact smart card technology, built-in smart card chip independently, pay only 1-2 seconds at a time. Experts predict that the expo commercial card will bring huge economic benefits with features such as high capital flows, high consumption and high popularity.

The expo commercial card serves as the third payment method of the expo garden

The expo commercial card is the third form of payment that can be used within the expo park except cash and bank CARDS, especially for small and small payments within 1,000 yuan. We broke through the bottleneck of trading time, greatly improved the consumption environment and promoted consumption. Contrary to the concept of some consumer CARDS, all of the card money will be regulated in the bank, and any single penny will be locked in the bank. After consumption, the bank will draw on the merchant to guarantee the absolute safety of the purchase of the card. Moreover, the card money can be filled with unlimited number of times. At the same time, the expo will be limited to the business card in the form of a card, he will also with haibao accessories, U disk and so on a variety of modelling, the latest model of the expo business card will be connected to the computer, directly through the network to complete the top-up, convenient and repeated use. Therefore, it has the advantages of portable, safe, fast and consumer privacy.

Related links: the expo commercial card

World expo business card is contact smart card technology, built-in independent smart card chip, the chip through the most authoritative international smart card chip can reach the highest level of security EAL5 + certification. Its payment application standards strictly follow the people's bank financial IC card payment standard (the people's bank of China).

Payment is a contact, a few seconds to complete a transaction payment method, compared with the existing ordinary electronic payment card, will pay settlement velocity increased dozens of times, with the progress of science and technology of pay significantly improve the quality of the service.

This card will not only be restricted to a card form, but also will be taken in various forms such as haibao hanging, U plate, convenient to carry and use. In addition, the latest model of the expo business card will be connected to the computer, directly through the network to complete the top-up, no longer need special prepaid phone equipment, convenient and repeated use, more environmentally friendly.

RFID technology as an advanced automatic identification and data collection technology, is recognized as one of the top ten key technology in the 21st century, has been successfully applied to manufacturing, logistics management, public security and other fields. At present, developed countries such as the us and Europe are in the leading position in chip, terminal equipment and system application, especially in standard formulation and technical development. With the maturity and popularity of the RFID technology, governments are aware of the impact of RFID technology for the future and contains huge business opportunities, formulate related policies or input resources, actively promote national RFID industry development.

In the next few years, the world's open markets will create huge opportunities for RFID, and the market will move from nurturing to long-term. The global RFID market is forecast to soar to $10 billion in 2009. With the continuous development of RFID technology and standards of constantly improve, the RFID industry chain from hardware manufacturing technology and application integration middleware to the system will be improved and the development of all aspects of the product will be more mature, cheap and diversity, applications will be more extensive. For the domestic market, the government support and business, driven by the RFID industry get rapid development in recent years, its application field is more and more widely, but also led to the development of relevant industries.

Policy support. Issued in a state of "the 2006-2020 national informatization development strategy" and "national medium and long-term science and technology development plan outline (2006-2020), this paper expounds the importance of the development of the RFID industry, pointed out that to promote the development of RFID technology, can enhance the international competition ability of the information industry in our country, promote to build an innovation-oriented country; Ministry of science and technology published "China radio frequency identification (RFID) technology policy white paper, countries have set up a special fund to support the development of the RFID industry and laid a good policy for the development of the RFID industry and economic environment. In recent years, the r&d and product design of RFID technology in China have been developed, and have been applied in many industries.

The market has great potential. RFID technology has a very wide range of applications, from logistics management to the asset tracking, anti-counterfeiting recognition, the public security management, vehicle management to personnel management and so on can be filled with huge business opportunities. At present, RFID technology is applied in the areas of domestic traffic management, logistics, food safety, important asset tracking and anti-counterfeiting.

However, the RFID industry development of our country is not yet mature, it is a late start, inadequate investment, independent innovation ability is not strong enough, the core technology in the hands of people in a foreign country; Second, the development of the industrial chain is not balanced, the cost is high and the market is low in maturity. I personally believe that the development of RFID industry in China is still tortuous and not as fast as you think. The RFID industry in China in order to rapidly through breeding period, must be led by the government, leading, choice of key enterprises, industry breakthrough to resolve the formation industry norms and standards. We will strengthen government oversight and support, encourage enterprises to innovate in their own way, master the core technologies and form industrialization. At the same time, enterprises should invest more in research and development, strengthen brand propaganda and participate in international competition.

RFID technology has been applied many fields in society, to improve people's lives, improve enterprise efficiency, strengthen the public safety influence, has attracted much attention. RFID applications are a system engineering and a complex industrialization problem, and RFID technology has a lot of work to do before the Chinese industry is widespread. The identification of the industrialization and the determination of the standard are critical to the promotion. Only standardization can commercialize and industrialization. If RFID technology can't have independent intellectual property rights in our country, so, the enterprise survival and development ability will be greatly restricted, therefore, our country related departments have been focused on the problems, to determine the RFID industry standard of our country as soon as possible. Not sure, I think the standard 1 industry development will be restricted, a day of various products, systems and affect the generality and hinder the development of open system application. With constantly introducing foreign products and application system gradually promotion, standard question will increasingly prominent, certainly will affect domestic enterprise innovation and sustainable development, but also endanger national security and the development of national industry.

Now vigorously best opportunity for the development of RFID, faced with Chinese enterprises to promote faster and better popularization application of RFID technology, all aspects need to actively cooperate with: the first thing you need to led by government departments at all levels, enterprises to actively participate in making RFID national standard, only standard issued, the follow-up of a series of work is good. Second, we will further increase the r&d intensity of RFID technology, further reduce costs and prepare for large-scale application. 3 it is to follow the principle of pilot before promotion, industry application to point with surface, first of all, from the typical industries, such as government industry starts to application, and then gradually promotion and application.

In terms of the current market situation, the RFID technology will be the first to be applied in the government-led projects, as the technology after further mature and further reduce costs, gradually applied to all walks of life.

Currently, the application is mainly in the following areas:

1) highway toll and smart transportation system

China's highways have been growing fast in recent years, but there are some problems with highway tolls, such as congestion. RFID technology will be able to fully demonstrate the advantages of RFID technology on automatic highway tolls. With the high-speed vehicles through the toll station automatically capture at the same time, to solve the traffic bottleneck problems, raised the speed of the garage, to avoid the congestion, improves the computational efficiency.

Auto auto identification and management

Through the establishment of the radio frequency identification technology in the automatic car number identification system, to understand the operation of vehicles in at any time, not only realize the automatic tracking of vehicle management, good management, also can greatly reduce the probability of an accident. Also through radio frequency identification technology to verification, the owner of the vehicle effectively to prevent car theft, and can be lost in the vehicle after looking for the missing vehicle effectively. Facilitate license plate management to prevent fake CARDS and suits.

3) the electronic ticket

The use of rfid tags for non-cash settlement can be neither convenient nor secure. At the same time, rfid tags can be used for all kinds of ticket and personnel management. Olympic tickets and world expo tickets.

4) animal tracking and management

Rfid technology can be used for animal tracking and management. Will use small glass encapsulation of rfid tags embedded in animal skin, can be identified by the livestock, monitoring, animal health, and other important information for grazing management modernization provides a reliable technical method.

In large plants, can through the adoption of radio frequency identification technology to build breeding animal ear tag files, immunization records, etc., to achieve the purposes of high efficiency, automation management of livestock, and provides guarantee for food safety. Rfid technology can also be used in pigeon racing and horse racing to determine the time of arrival accurately.

5) asset tracking management

The radio frequency identification system used in the fixed assets or warehouse cargo management, can effectively solve the asset inventory, maintenance, and goods flow of information management, monitoring the goods information, real-time understand product, automatic identification of goods, to determine the location of the goods, etc., such as the application of RFID library management system.

In addition, RFID will also be applied and promoted in the areas such as door control management, anti-counterfeiting identification, production automation and process control and personnel management.

As RFID technology development and popularization of application system, I think the RFID technology in the performance and so on various aspects will have improved greatly, will gradually reduce the cost, can predict the future trend of the development of RFID technology will have the following:

The label product is diversified. In the future, the individualized demand is stronger and the single product is not suitable for future development and market demand. Chip frequency, capacity, antenna, encapsulation materials combination form product series, and other high-tech fusion, such as combined with sensors, GPS, biometrics will be made by a single recognition to the multi-functional development.

System networking. When RFID system applications spread to a certain degree, each product through the electronic label gives identification, combined with Internet, e-commerce will be the inevitable trend, and will change the traditional way of life, work and study.

System compatibility is better. As standards are unified, system compatibility will be better. The product is more of an alternative.

It is integrated with other industries. Like the rest of the IT industry, when the standard and key techniques to solve and breakthrough, and other industries, such as 3 c, 3 network convergence will form a larger industrial cluster, and get more extensive application, realize the trans-regional, cross-industry application.

Therefore, we have reason to believe that the RFID industry development potential is huge, will be the future development of a new growth point, RFID technology is closely connected with People's Daily lives.

As for the major issues facing RFID technology, I think the first is standard. So far, rfid technology has had some international standards. In our country, there are only some industry standards for the production and application of rfid technology, and there is no national standard. To develop an independent national standards, and compatible with international standards, the China's RFID products can be smoothly circulation in the world, is the important and urgent need to solve the problem.

The second is security and privacy issues: on the one hand, the application of rfid technology has boundless charm, on the other hand, a threat to the safety of personal privacy greatly hindered the rapid popularization of the technology of rfid. Therefore, how to protect the privacy and security technology of the holder is a subject that will focus on RFID technology in the present and future.

The third is diversity and complexity. At present, the domestic application is still in the preliminary stage, the application effect is not good to judge. Due to the diversity and complexity of user requirements, many applications are only in the exploration phase, which makes the company's r&d pressure and cost more. At the same time, further reduce the cost by improving the technology and technological innovation, make it can be compared with the traditional bar code, to apply RFID tag widely to more goods.

Nevertheless, with the promise of the RFID industry, the market potential is huge, and the government supports and enterprises attach importance, and we are confident about the development of the RFID industry. Aerospace information will increase investment, independent innovation, actively participate in the pilot application of RFID industry standards and industry in our country, for various industries to provide products and complete system solutions, for domestic RFID industry development contributes own strength.